We freely give to charity because of what they then do with the money we give. Right?
We vote to INCREASE our property taxes to pay for schools. Why? We know exactly where it is going and we are ok with paying more.
We vote to increase sales taxes to pay for stadiums. Why? We know where it is going. It is the use of our money that is the root of the issue. The why. Why do you need our money?
So is it that we hate taxes or that we don't like the why?
So maybe if the government did the right thing with our money there would not be so much resistance to paying taxes. No one, no matter political affiliation (other than socialists) wants to maximize the amount they give to the government. If so, why didn't Bill Gates give his fortune to the US Treasury? My guess is that he knew he would be a better steward of the wealth than the UST. Do good things with what you are given, people give more. If our money was well spent, would there would be less resistance to paying taxes? Could it be the why?
I can see how it is viewed as un-American to not pay taxes or your fair share. But I believe people in general have it wrong, as demonstrated in the debate. It's about what is done with it after we pay it. I'm all for my fair share, until you blow it. I will give you all I have if it helps you, but if you squander it and are stupid, don't come back to me. It is the why.
So yeah, in my world, if I am the guy that helped Trump pay zero income taxes, I am the hero. When Mr. Trump responded "I'm smart", he would have probably been better served to explain and focus on why he wants to pay zero tax......and then I would have asked Mrs. Clinton if she used any of the acceptable itemized deductions to reduce her income tax liability and then when she admitted that she did I would have one simple question. Why?
It is always in the why! It is always about the why!
The tagline and synopsis of our vision is "Ideas. Answers. Results."
That tagline exists because our reason for existence is to provide creative ideas, answers and results to our clients, associates and business partners. Ideas for minimizing taxes, answers on how to improve their business and results when presented with a challenge. Because of that, we've grown significantly. Those ideas, answers and results put us at the top of our profession. It is why we exist; we just happen to prepare tax returns and perform audits.
I am not defending Trump in the debate. His actions may be no different if he knew the why. BUT, I do know that when organizations know the why, financial results and performance metrics are above average! When we understand why, our behavior changes, even with taxes. So if we will do this with taxes, how much more will the consumer connect with you when they know they why for something they actually want?
If the people in your organization don't know why they exist and leadership doesn't communicate why the company exists, you are missing out on a key component of business success.
Ask why. Know your why. It matters.
Wesley Middleton is the managing partner at MRZ LLP, a Houston, Texas-based accounting firm voted Best Place to Work by the Houston Business Journal. Wesley is the author of Violent Leadership (Forbes Books, 2017) and is represented by PumpJack Speakers Bureau. To book Wesley for your event, email Wesley.Middleton@PumpJack.me or click here.