Are you a private or public business with a website? If so, is your website "accessible" to disabled individuals under the Americans with Disabilities Act (ADA)? There are law firms that concentrate in "trolling" the web to identify companies' websites that are arguable not compliant with the technical standards known as "Version 2.0 of the Web Content Accessibility Guidelines (WCAG 2.0)." WCAG is published by the World Wide Web Consortium and the standards require accessibility functions such as closed captioning for audio and making all text "screen readable" for sight-impaired patrons.
Once a "troll" firm identifies a website deemed to be noncompliant, its attorneys and support staff generate a demand letter to the company. The letter claims companies that offer goods and services to the public though websites are public accommodations that must comply with the ADA and the WCAG Guidelines. The letter further claims the firm's expert has reviewed the website in question and found it to be "inaccessible" to the disabled. For relief, the troll firm makes a settlement demand, including payment of the firm's attorneys' fees and the establishment of a compliance program. The firm requires (under threat of litigation) that the target company hire a firm-approved technical expert to ensure the website meets ADA requirements, establish policies and practices, train employees, and conduct compliance reviews. The demand letter also requires the company preserve all information related to the website—much like a "litigation–hold" letter.