Corporate Culture: So What And Who Cares?
Think "corporate culture" is just another vague business variable like the weather? ("Everybody talks about it, but nobody can do a thing about it.) Entrepreneur Brad Lindemann says think again.
"Great ideas are literally a dime a dozen. Great ideas executed within a uniquely inspiring culture? Priceless," Brad says. Brilliant plans can be laid to waste by a toxic culture but on the flipside, nothing adds more goodwill to a company’s balance sheet than a positive culture inspired by a firm’s regular and intentional reconnection to its vision, mission and values. Like character is critical in assessing people, culture is critical to assessing companies.
This provocative presentation centers around four gut-wrenching, heart-stirring questions that all business leaders and entrepreneurs must answer for themselves: